INDIVIDUALITY VS. SIMILARITY: THE MYTH OF THE FASHION BLOGGER
coolest thing about being a fashion blogger is you can showcase your
individuality and style in your own space. Over the course of the past 5
years or so, personal blogging has become a force to be reckon with in
the fashion industry, where girls who dreamed of styling Vogue photo
shoots now style themselves and take self timer photos. It’s created a
pool where those with notable talent and drive can rise to the top and
establish their personal creativity entirely on their own.
what happens when this pool becomes, well, a little too homogenous?
When did fashion blogging go from individuality to similarity?
in fashion is cyclical — and everything has their moment. But as we
become more established as a community, are we becoming more like the
fashion industry in the sense that trends, advertisements, and
essentially being ‘model-like’ will (for the most part) come out on top?
It’s empowering that we as bloggers can determine our own content, but
as we grow, should we be self evaluating how we mold to the standards of
the fashion industry? Are we going to just end up being versions of
high end magazines? Are we going to be ruled by advertisers? By trends?
By the way we look in our bodies look in our personal style posts?
fashion industry is based on appearances, so therefore it’s not
unnatural that fashion bloggers are scrutinized on beauty, but does that
mean the future of the fashion blogger predetermined?